What Should a Website Design Include?


Your website is the online identity that visitors will see and judge you on within seconds. This is why having a well-designed website is critical in establishing credibility and representing your brand and company values. A pristine website design does not only embrace excellent visuals but also reflects user experience, functionality, and optimization. Therefore, if you’re planning to develop a new website or looking to revamp your existing one, this comprehensive guide will help you understand what your website design should include;

Visual design

An effective website design should, first and foremost, be visually engaging, pristine and should represent your brand messaging. It is essential to use vibrant colours, high-quality images, and typography that reflects your brand’s voice. With the help of web design Northampton professional designer, you can create a design and layout that effectively communicates your brand personality and aligns with your marketing goals.

Easy navigation

A user-friendly website design should make it easy for visitors to quickly navigate and find what they are looking for. An intuitive navigation menu that highlights the main sections of your website with proper labelling is essential. Overloading your website with too many options or tabs can distract visitors from achieving their goals. Aim for a simplified menu structure that is easy to follow and navigate.

Consistent brand identity

Your website is your online spokesperson, so it should represent your brand identity clearly and consistently. Your design elements should be uniquely yours throughout all of your website pages. Your brand colours, fonts, imagery, logo, and messaging should be consistent across your website and other digital channels. Creative agency Northampton consistency helps create brand recognition in the minds of your users.

Strong calls to action (CTAs)

Clear and compelling calls to action encourage visitors to take specific actions that lead to conversions. For example, if you want to increase the newsletter sign-up rate, including a CTA at the bottom of each blog post or with a pop-up window can help. The same goes for ‘buy now,’ ‘download,’ ‘subscribe,’ ‘register,’ or any other action you want users to take. A great CTA should be prominently displayed, visually attractive, and action-oriented to encourage visitors to take immediate action.

Fast load times

The design of your website should be fine with the performance and loading times. If your website takes more than three seconds to load, then users are likely to abandon it and move on to your competitors. So, it is critical to design your website with optimization in mind. Reduce the size of images and videos, minimize code, and limit the use of flash elements to optimize speed. Marketing agency Northampton provides great user experience and improves visitor engagement and conversion rates.


Your website’s design is critically important in your marketing strategy and is the first impression that visitors will have of your brand. A well-designed website will have a lasting impression and convert visitors into paying customers. It should reflect your brand’s value proposition, provide an excellent user experience and be optimized for search engines. By using these design elements, you will be well on your way to building a website that showcases your brand and engages traffic to increase your traffic and sales.